Celebrate World Whisky Day May 17th

GET YOUR WHISKY ON – #WORLDWHISKYDAY

Calling all whisky lovers, whisky novices, people who spell whisky whiskey* – Celebrate World Whisky Day on Saturday, 17 May 2014!

Whisky in Gaelic reads ‘uisge beathe’, which translates as ‘water of life’. World Whisky Day is about celebrating the water of life, and making whisky fun and enjoyable. With events taking place in 36 countries across the globe, this is the first time it has truly been celebrated in New Zealand.

Drink Responsibly

#WorldWhiskyDay

Whisky drinking can be very subjective, as Frankie Walker Spirits Ambassador at Lion explains: “There’s no right or wrong way to drink whisky, it can be enjoyed on its own, a little more mellowed by adding some water to it, mixed in a cocktail, paired with food, or served on ice. I personally enjoy whisky at room temperature as it brings out the maximum expression of flavour, which I love.”

If you’ve never tried whisky, this is the day to discover how much there is to love about it.

Frankie continues: “Whisky to me is like wine, when people say they don’t like it I believe they just haven’t found the right one yet. There’s an extraordinary variety out there and I would encourage people to taste as many as they can. Go to the best bar you know and have the barmen do a tasting for you, or find the most passionate member of staff at your local liquor store; they will show you the way. Whisky preference is based on many different things; If I wanted to help you find a perfect whisky, I’d think about what you like eating, what beers or wines you like, and how adventurous you are. I guarantee there’s one out there that you’ll fall in love with.”

Lion’s whisky portfolio includes: Glenfiddich, Balvenie, Johnnie Walker, Talisker, Glenkinchie, Oban, Dimple, Lagavulin, Craggamore, Dalwhinnie, Caol Ila, Clynelish, Glen Elgin, Grants, Bushmills and Crown Royal.

World Whisky Day encourages everyone to enjoy whisky responsibly.

Make whisky your Mastermind chosen subject with these nine facts that every whisky drinker should know…

1. The world’s oldest whisky is over 150 years old

Rumoured to have been bottled between 1851 and 1858, a 400ml bottle of Glenavon Special Liqueur Whisky holds the Guinness World Record for ‘World’s Oldest Whisky’. Owned by an Irish family for generations, the bottle was auctioned at Bonhams in London and fetched a staggering $29,052 NZD.

2. Whisky – Just for the Scots?

To ‘e’ or not to ‘e’, that’s the question. When it comes to spelling, only refer to Scottish / Scotch whisky without the ‘e’…if its origins are rooted elsewhere, opt for ‘whiskey’.

3. Rare Macallan ‘M’ – the most expensive whisky ever sold

A Lalique decanter of Macallan ‘M’ whisky scooped the prestigious title of ‘world’s most expensive whisky’ when it sold at auction in Hong Kong for $769,073 NZD earlier this year. The luxury decanter contains 6 litres of whisky which were drawn from Spanish oak sherry casks dating from the 1940s to the 1990s.

4. Whisky means ‘water of life’

Whisky in Gaelic reads ‘uisge beathe’, which translates as ‘water of life’. What more do you need to know?

5. Scotch whisky generates $264 NZD a second

The export of whisky generates a healthy $264 NZD a second for the Scottish government with just under 2,500 bottles of whisky being exported from Scotland every minute.

6. The Angels pinch 2% a year

Whisky stored in barrels gradually evaporates at a rate of 2% a year. This is referred to as the famous ‘angel’s share’.

7. Life begins at 40 for whisky!

Scotch whisky has to be bottled at a minimum strength of 40% ABV, meaning life really does begin at 40. Some whiskies can reach strengths of over 60% ABV…always read the label.

8. Three’s the magic number when it comes to whisky

Scotch whisky can only be called Scotch whisky when it has been left for a minimum of three years to age in casks, in Scotland. Some distilleries hold casks of whisky which are a grand 70+ years old.

9. Who invented whisky? The debate goes on…

In truth, no one is quite sure who invited whisky however the first documented evidence of whisky in Scotland refers to Irish monks and an order of ‘eight bolls of malt to Friar John Cor to make aquavitae’ which is listed in the Scottish Exchequer Rolls of 1494.

Source: www.worldwhiskyday.com

Whisky’s served best with good friends so go on, give it a share!

@WorldWhiskyDay www.facebook.com/worldwhiskyday

May 17th

World Whisky Day 2014

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